Introduction
When it comes to getting more leads online, two strategies dominate the conversation: SEO (Search Engine Optimisation) and PPC (Pay-Per-Click advertising like Google Ads).
But which one is right for your business in Stirling? The answer depends on your goals, budget, and how quickly you need results. Let’s break it down.
What Is SEO?
SEO is about optimising your website so it ranks organically in Google search results.
- Pros:
- Long-term, sustainable traffic
- Builds authority and trust
- No cost per click
- Cons:
- Takes time (3–6 months before strong results)
- Requires ongoing effort (content, technical SEO, backlinks)
Example: Ranking for “plumber Stirling” can bring in a steady stream of free enquiries month after month.
What Is PPC?
PPC (Pay-Per-Click) advertising lets you pay to appear instantly at the top of Google.
- Pros:
- Fast results (live within days)
- Highly targeted (keywords, location, device, time of day)
- Scalable — turn budget up or down as needed
- Cons:
- Costs can rise quickly if not optimised
- Stops working the moment you stop paying
Example: A Stirling electrician can run Google Ads targeting “EICR certificate Stirling” and start getting leads this week.
SEO vs PPC: Side-by-Side
| Factor | SEO | PPC (Google Ads) |
|---|---|---|
| Speed | Slow (months) | Fast (days) |
| Cost | Investment upfront, free clicks after | Pay per click ongoing |
| Sustainability | Long-term traffic | Stops when budget stops |
| Control | Less direct (Google decides rankings) | More control (bidding, targeting, scheduling) |
| Best for | Businesses building long-term authority | Businesses needing quick leads or testing offers |
Which One Is Right for You?
- Choose SEO if…
- You want long-term growth
- You’re building brand authority in Stirling
- You’re happy to wait a few months for results
- Choose PPC if…
- You need enquiries quickly
- You want to test offers/services fast
- You have a set monthly ad budget
👉 The truth? Most Stirling businesses benefit from a mix of both. PPC brings leads in straight away, while SEO builds long-term visibility and lowers your cost per lead over time.
Conclusion
When deciding between SEO and PPC, the smartest move is to align the strategy with your business goals:
- Need leads tomorrow? PPC.
- Want to dominate Google long-term? SEO.
- Want both quick wins and long-term growth? Combine them.
👉 Not sure what’s right for your business? Book a free strategy session with Supasites, and we’ll build the perfect lead-generation plan for you.